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Jags Dressed Up, Nowhere To Go But Up

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Luke Joeckel displays his franchise's new uniform. Photo by Al Bello/Getty Images.
Luke Joeckel displays his franchise's new uniform. Photo by Al Bello/Getty Images.

The Jaguars will have a new look when they take the field in 2013, unveiling a new kit the team hopes has as much of an impact on their place in the standings as it does on their place in NFL fashion circles.

"I believe our new look will energize and inspire both our players and fans. It's clearly a new era for the Jags,” owner Shad Khan told Jaguars.com.

The organization is banking on its new, aggressive look boosting the spirit of its frustrated fan base. New duds do not prevent the team from posting duds on Sundays. However, it does symbolize a new regime heading in a progressive direction.

"It brings a lot of excitement to the area," No. 2 pick Luke Joeckel said of the new uniforms. "College Station was bumping this year because of [a Texas A&M uniform change]. I think Jacksonville will be very similar, just with a whole new atmosphere, whole new look, and all that stuff. It's a good time to be a Jaguar."

The blueprint for Nike's latest NFL collaboration includes sleek, defining the traits of the jaguar, as well as a nod to the heavy military influence on the city of Jacksonville and the local naval air station. There is a new patch that sits right above the heart on each jersey.

"The military-style badge is our way of saying thanks," Khan said.

Similar to the jerseys created for the Seattle Seahawks to represent their "12th man" in the fans, the Jags are building a closer relationship to their audience by giving them a team that they can relate to. New uniforms is one way to rekindle that relationship.

Starting from the top, the catchy two-tone helmet commands attention with a matte black front and shiny gold in the back. Slashes over the shoulder indicate the cat attacking in a forward motion — how a predator would strike its foe.

Down to the bottom, the style utilizes the traits of the jaguar with speed stripes sewn on the sides of the pants with the logo just above it, displaying the fierce Jaguar on the hunt jolting forward.

"I think (they're) awesome," coach Gus Bradley said.

Mostly, the new look brings energy and ideally more people in the city talking about the team with some excitement. The little things count in bringing a team out of the cellar of the league standings.

Looking good might just be the first step for them to be the next contenders.

"There's no reason not to win now," Khan said. "We can't blame the uniforms."