Sporco Leeds Filthy Rich

Cellino and the way forward for Leeds United

18 Feb, 2014 8:27 PM GMT

Assuming Cellino's submission to the Football League is akin to self certification, this time next week we will have a new owner, with serious cash.

The only constants over the last 10 years are unbelievably loyal fans who turn up week in, week out, home and away and a steady diet of various flavours of shit served up on the park, with a few highs thrown into the mix.

So, how can our new Italian boss deliver what the club needs, a return to the promised land of the Premiership in order that the club can reach it's potential as a £250M a year business and he can earn a return on what is going to have to be a significant investment?

The short answer is that he needs to spend a shedload of money on top of the £1.5M cashflow loan and reported £25M for 75% shares in staged payments.

The masterplan has got to be;

> Understand the current business situation and forecasts.
> Put financial plan in place on and off the pitch to deliver Premiership football.
> Assess club management and put structure in place to support growth.
> Assess playing staff & management and strengthen where required.
> Clear existing debts & support cashflow for the foreseeable future.
> Buy back Elland Road & Thorp Arch, understand & deal with the Ticketus & Compass mortgage situations to remove the restrictions on cashflow.

There will be casualties and we definitely need significant reinforcements.

Club management: Are Haigh & Nooruddin the executive management to take the club forward, does their performance over the last 12 months indicate keen football minds underlined by sound business sense, does it fuck! They may have skin in the game but if I was buying the club I would want them out sharpish, paid off and sacked off. Farnan & Pearson are football men looking for an opportunity....

Team management: Brian McDermott is a nice fella, great talker & calming influence, but is he good enough to take us up, I am not entirely convinced. He is a good manager, Gibbs & Redfearn are good coaches, but this is Leeds United, we need better than good, we demand outstanding! We need a cross between Jose Mourinho, Houdini & Atilla the Hun!

Players: McCormack & Byram are good players at this level and could probably hold their own a division higher, it's a tough call on the rest; at a push Pearce & Kenny but lack of pace and inconsistency respectively rule them out; Mowatt & Murphy, potential but delivering performances every game is a big issue; Austin, up and down like a whore's knickers, truly beauty or a beast; Lees, maybe, only maybe. The rest, a dogs breakfast of journeymen and nearly men.

It's a big job Massimo, we know you have the balls for it, lets hope your pockets are deep enough, all the best!

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