Tony Fernandes says Queens Park Rangers fans deserve better after the team's poor form continued with a 3-1 loss at home to Southampton Football Club.
Goals from Rickie Lambert, Jason Puncheon and an Anton Ferdinand own-goal cancelled out a first-half strike from Junior Hoilett on Saturday to leave west London club QPR four points adrift at the bottom of the English Premier League table.
Club owner Fernandes has repeatedly backed manager Mark Hughes to save the club, but fan unrest was clear to see at Loftus Road, with a banner asking for former Tottenham boss Harry Redknapp to be appointed.
Fernandes tweeted: "I feel gutted. I have put my heart and soul into this with my other shareholders and done all we can to give support to players and all management.
"I can only apologise to the QPR fans. We keep fighting.
"Let me tell you fans come first. Everyone including me let the fans down. Many of us need a hard look at themselves. QPR has amazing fans. They deserve better."