New Premier League TV Deal Begins To Show Its' Value
With less than a month until the 2015/16 Premier League campaign kicks off, the recruitment process for teams at both ends of the table is now well under way. In past seasons, much of the more explosive transfers happened late in the summer transfer window. That may yet occur, but as we have seen up to mid-July, big money deals have unfolded swiftly. However, as we might not expect, it is not only the leagues' big boys that are flexing their financial muscle and furthermore, is an indication that the biggest TV deal for the richest league in the world, is just kicking in.
With Manchester United looking to assemble a squad that can fight on both domestic and European stages, the arrivals of Bastian Schweinsteiger, Morgan Schneiderlin and Memphis Depay should not surprise. Liverpool's recruitment also should not raise eyebrows, as should Manchester City's £49m deal for Raheem Sterling. The latter however, does signify a departure into super-deal territory. A scenario that may be recurrent as the months roll by.
Roberto Firmino cost The Reds £26m and even for a wunder-kid Brazilian forward is an indication that, financially, the move is not so much of a risk for Liverpool - unlike Brendan Rodgers' managerial tenure at the club.
When the new Premier League rights deal was jointly signed by Sky and BT for £5.14 billion - over £2 billion more than the existing deal - chairman up and down the land would have been rubbing their hands with glee, whilst their European counterparts' brow would have began to perspire at a greater rate. In the bigger picture, it now means that according to BBC sources all 20 English top flight clubs could break into the top 30 wealthiest list in the world. Even the team that gets relegated this coming season will receive £99m.
Such deals are now being evidenced. Only this week Newcastle completed a deal for PSV midfielder Georginio Wijnaldum for £15m. Despite the arrival of Steve McLaren in the St James' Park hotseat, these are numbers that The Magpies could surely only dream of previously.
Even Stoke City are showing their hand. The Potters had a agreed a £12m fee for Switzerland and Bayern midfielder, Zherdan Shaqiri, only for the player to snub their advances, perhaps unsurprisingly. As the TV deal goes into full flow however, deals like these may not only be the norm, but players will actively seek them.
With the Premier League spending record set to be eclipsed once more come the end of August, the evidence is truly there to suggest an era of unprecedented wealth for the Premier League. After a season in the European wilderness for England's biggest names, the influx at cash at their behest may soon change that.
The spending record set to be smashed, could be the first of many.