DE Muhammad Wilkerson, New York Jets: The defensive end is a budding star, and he will gather a massive following in New York and possibly the entire league.
QB Andrew Luck, Indianapolis Colts: Luck has a legitimate shot at becoming the best quarterback in the NFL for years to come, but he needs to become more marketable.
RB Adrian Peterson, Minnesota Vikings: AP has the nickname, the talent and the freakish ability to produce into his 30s, but history is stacked against him. He has endorsements, but the clock is beginning to tick on his playing career.
WR Julio Jones, Atlanta Falcons: Jones pulls off the highlight reel catches, and in his third year, he is already one of the best receivers in the game. He'll get his money, and currently has a few big endorsements, including one with Under Armour.