A 30-Second Super Bowl Ad Will Cost You $4 Million
By Brett Spielberg
The Super Bowl is the biggest sporting event in America, and arguably, short of the World Cup, the entire world.
And with that grandiosity and record audiences comes advertising opportunity. Up $200,000 from last years big game, a 30-second advertisement will cost $4 million in 2014.
That's $133,333.33 per second!
With that much money on the line, expect some big things this year when it comes to commercials. There's word of at least one big-name celebrity reprising a legendary role in parody form, shilling a product, and not surprisingly plenty of commercials are keeping mum on their plans.
A 30-second spot, two 15-second spots or — holy cow — a full one-minute TV spot during the big game is going to be nothing short of epic. On top of the outlandish price for a few seconds, ad firms are foaming at the mouth with some of the budgets they're being given. And public figures are, as usual, lining up for an easy payday and some valuable primetime exposure.
Over the next few weeks I'll take some time to talk about some of the more creative, bizarre, secretive and even boring ad campaigns planned for the Super Bowl.
Maybe this year will have the next breakthrough spot — think Mean Joe and Coke, Budweiser and frogs, GoDaddy and of course, the legendary 1984 Macintosh commerical.
Only time will tell.
We've started a Super Bowl Commercials thread in our Community section. Click https://www.football.com/en-us/community/topics/nfl/super-bowl-commercials-07-Jan-2014/, join the conversation and let us know your favorite Super Bowl commercial.