Alex Morgan's New Website: The Connection is Real
On Thursday, Portland Thorns forward and U.S. Women's National Team star Alex Morgan let the world know about her new website:
My reaction upon seeing this? I immediately clicked the link to check it out.
Sometimes athlete's personal websites can be a bit boring. They might contain outdated information or are rarely updated with the type of things that fans want to see. These types of websites don't connect with fans.
However, never in a million years would you say that about Morgan's new website.
It truly is the type of website that every professional athlete should aim for. It's personable, it's filled with a massive amount of great content, and it provides a deeper connection between Morgan and her fans.
What more could you ask for?
There is a ridiculously awesome timeline on her "About" page that details her story all the way from her early years in soccer to the outstanding contributions that she's making off the pitch. There are also pages dedicated to her schedule, photos, videos, the Alex Morgan Soccer Camp, and even details on her "The Kicks" book series.
As a woman states in Morgan's SI swimsuit video on the site, what's not to love?
What sets her new website apart from a lot of athlete websites is that fans are able to feel the connection. She gives a glimpse into her world, and even states that she hopes to provide photos and behind-the-scenes type of stuff that will allow fans to get to know her better.
She truly is a great role model for all the youth that are hoping to someday follow in her footsteps, and this new website proves just that.
Her character and personality are the reason why she's become one of the top stars in women's soccer, and I have no doubt that this new website will allow to connect with even more fans around the world.
Professional athletes, take note. This is how you promote yourself the right way.