With the average price tag for a modern professional sports stadium now topping $1 billion, it makes sense those keeping the books try to entice as many outside events as possible.
For example, AT&T Stadium, formerly Cowboys Stadium, has hosted about one dozen college football games since opening in 2009, including the Big 12 championship, the Cotton Bowl and the Cowboys Classic.
Following suit, San Francisco's revolutionary Levi's Stadium built for the 49ers, will host Oregon vs. Cal on Oct. 24, 2014, the Bears' athletic department announced Wednesday. (The stadium is expected to open Aug. 2, 2014, for an MLS game between San Jose and Seattle.)
There was some initial buzz about Cal and Stanford playing in the venue, but the Bears' fan base seemed to roundly oppose the idea.
Big stadiums, or stadiums with lots of corporate box suites, are great for revenue, and this game is no exception: Cal expects to make as much as $1 million more on the game.