This notion tops the list for several reasons. Red-zone production has to improve; in 49 opportunities last year, Dallas emerged with 25 touchdowns and 24 field goals. The ground game needs to be better altogether, but particularly in short-yardage situations. Its value lies not only in facilitating better protection for Tony Romo, but also in ensuring the Cowboys win possession battles. And while the receivers do have vertical explosiveness, their true collective advantages are strength, quickness and sure-handedness — ideal traits for running quick slants, outs, hooks and screens.