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Hull City renamed by owners
Aug 09, 2013 10:03 AM EST
Hull City will drop their Association Football Club label, as part of a rebrand by the club's owners.
The decision to overhaul the club's moniker will see a focus placed on 'Tigers' as owners Assem and Ehab Allam look to create a stronger identity both at home and abroad for the Premier League newcomers.
References to AFC - which has been part of the club's name since they were founded in 1904 - will be gradually phased out, with the term remaining on the club's badge this season before being removed.
The club will ultimately be know as Hull City Tigers locally, with the Allams claiming they will rebrand as Hull Tigers in the national and international market.
"Hull City is irrelevant," Assem Allam told the Hull Daily Mail. "My dislike for the word 'City' is because it is common.
"City is also associated with Leicester, Bristol, Manchester and many other clubs.
"In the commercial world, the shorter the name, the better. The more it can spread quickly.
"It is about identity. City is a lousy identity. Hull City Association Football Club is so long."
The move has generated controversy among the club's supporters, with an online petition already established protesting against the rebrand.