And US Club Soccer has bought into it to the extent it's formed a partnership to bring some of the Spanish league's best coaches across the Atlantic in the hope that some of their magic will rub off on America's young players.
The English Premier League, Bundesliga, Serie A and the rest, they say, just don't compare, either on the pitch or in the stats.
La Liga has the two best players in the world and arguably three of the best clubs.
But what about the rest? Is it competitive enough in Spain or is La Liga simply a showcase for superstars?
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