Christopher Smith

So Long, Gator Bowl

Created on Apr. 04, 2014 12:48 PM EST

The San Diego County Credit Union Poinsettia Bowls of the world have existed for years.

Harkening back to a time when New Year's Day basically was the entirety of bowl season, games were not named after corporate sponsors. That's slowly receded. For example, the Peach Bowl became the Chick-fil-A Bowl.

The Gator Bowl is the latest to sell out for corporate sponsorhip and now will be called the Bowl, part of a six-year deal announced Thursday. A reworked logo featuring the sponsor already has been released. The game also has been moved from Jan. 1 to Jan. 2, according to Brett McMurphy of ESPN.

" recognizes the history of the bowl's rich 70-year tradition," company president Jimmy Rhodes said in a news release. "It is a legacy in college football, and we at are extremely proud to be a part of such a dedicated professional bowl family and look forward to building on its historic foundation."

The bowl formerly known as Gator still has ties to the Big Ten and SEC, last year featuring Nebraska and Georgia. No longer can the Florida Gators participate in the Gator Bowl.

Traditionalist college football fans have to hold onto the Rose Bowl for decades-long consistency in terms of date, venue and name.

If only the Jacksonville Jaguars could get similar corporate support, right?

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