Coleman is a prototypical deep threat that is working to evolve his game and be a more polished receiver. He has ideal size and uses it well. Very hard for opposing defensive backs to jam at the line, Coleman also displays very good speed which makes him a tough cover. Coleman's best attribute might be his strong hands and the ability to steal the ball away from defenders on 50-50 plays.
Coleman lines up on the outside most plays, but unlike most other bigger receivers, he also lines up inside and causes huge mismatches. Coleman also has the ability to get in the end zone, tying a Rutgers record last year by scoring 10 touchdowns.
Coleman has a limited sample size and will need to prove this season that he is a true No. 1 wide receiver. He also needs some work on carrying the ball after the catch, he often times carries the ball away from his body which allows defenders to pry it free.