World Cup sponsor Adidas responds to FIFA arrests
World Cup sponsor Adidas has issued their response to the FIFA arrests that were made this morning on claims of corruption within football's governing body.
In an email sent to Business Insider, Adidas had the following to say regarding this incredible turn of events:
The Adidas Group is fully committed to creating a culture that promotes the highest standards of ethics and compliance, and we expect the same from our partners. Following today’s news, we can therefore only encourage FIFA to continue to establish and follow transparent compliance standards in everything they do.
Adidas is the world’s leading football brand and we will continue to support football on all levels.
FIFA has issued their own response to the arrests, and claim that this will be 'good' for the organization while also reiterating that current FIFA president Sepp Blatter is not among those involved in the allegations.
As one of the key sponsors of football's biggest event, Adidas is waiting to see what happens with these arrests before doing anything drastic such as completely pulling their sponsorship of the event.
The World Cup obviously brings the corporation an enormous amount of money, and breaking all ties with FIFA may not be in Adidas' best interest at this point.
But as more information continues to surface, Adidas may have no choice but to remove their allegiance to the world's biggest sporting event.