The squad’s period-costume photo shoot has become one of the tournament’s early talking points. Supporters have embraced the imagery, while critics have questioned whether Viking references are appropriate given their association with raiding and violence.
The report says commentator Markus Slettholm called the picture chauvinistic and “a bit reminiscent of what neo-Nazis were concerned with 10 years ago”. Photographer David Yarrow also acknowledged that the image “might get some criticism”.
Solbakken, however, presented the idea as a collective decision rather than a calculated provocation.
“It was an ask or a question from the (photographers),” he said. “The players wanted me to do it. They were positive. The federation was positive. And I was average positive. And then we did it.”
The response from the stands is expected to be just as distinctive. Norwegian fans have adopted a synchronised “Viking row”, moving back and forth in lines to a drumbeat while wearing helmets and red-and-blue shirts.
That ritual could give Norway one of the group stage’s most recognisable atmospheres, particularly as the nation returns to the global stage after a long absence. The report also says sales of the team photograph are intended to support Norwegian charities.
Erling Haaland has added to the sense of occasion, writing: “A dream 28 years in the making... let's do this!”
For all the attention around the image, Norway’s campaign will ultimately be judged by its results. The team is set to face Iraq first, before further group matches against France and Senegal.
The opening fixture will show whether Solbakken’s side can turn a powerful off-field identity into composure and intensity on the pitch.