The report says selected stores will accept online orders later than usual, giving fans more time to arrange food and refreshments after work or close to kick-off.
The locations span England, Scotland and Wales, with branches named in areas including Gateshead, Cardiff, Wolverhampton, Portsmouth, Motherwell and London.
The adjustment is small in operational terms but well matched to the habits of major tournament audiences. Late kick-offs, extra time and post-match discussion can push a football evening well beyond the final whistle, making a standard grocery deadline less useful.
It also targets a specific viewing trend: supporters gathering at home rather than relying entirely on pubs or stadium hospitality. A late delivery window allows customers to respond to changing plans without turning a match night into a daytime shopping trip.
This is not a wider change across Asda’s full estate. The report says the extended hours apply only to the named supermarkets, making the move a limited retail-hours adjustment rather than a national overhaul.
The World Cup will create a major contest for at-home spending among Asda, Tesco, Sainsbury’s, Lidl, Aldi and Morrisons. Delivery availability may become one part of that competition, alongside prices, promotions and product range.
As the tournament progresses, the key question will be whether evening England fixtures generate enough repeat demand for Asda to expand the arrangement beyond the 188 stores currently covered.