The strongest projected growth is concentrated around home viewing. The report says spending on streaming devices could rise 65% compared with the previous month, while projector purchases are expected to climb 60% and televisions 45%.
That pattern points to supporters delaying upgrades until discounts arrive. For fans hosting family and friends, a larger screen, sharper picture or more flexible projector setup can turn a living room into a temporary viewing venue.
The timing also gives retailers a chance to capture spending that might otherwise have been spread across the summer. A major tournament creates a clear deadline: buy before the first big match, rather than wait for a later sale.
The report also forecasts strong demand beyond screens and streaming equipment. Smartwatches and fitness trackers are expected to rise 115% compared with the previous month, with luggage up 45% and smartphones 40%.
“Prime Day remains a major spending point for both larger items and household essentials,” Vivek Pandya said, while noting that some consumers appear to have held back for lower prices before or during the tournament.
Separate figures cited in the update suggest projector demand had already begun rising, with April sales reportedly 46% higher than in March. That early movement hints that World Cup shopping may build steadily rather than arrive in a single rush.
The next storyline will be whether Prime Day converts tournament excitement into sustained summer spending-and whether homes across Britain are ready for kickoff.