The report says nearby spectators were irritated, with Cohen appearing to brush against people as he carried out the challenge. One woman reportedly responded: “Tem um jogo acontecendo” - there is a game taking place.
That reaction captures the central issue. A World Cup match is not simply another backdrop for online content. Fans spend heavily, travel long distances and wait years for the chance to experience football’s biggest stage. Turning the seats into a personal fitness studio may look playful to viewers at home, but it can feel intrusive to those trying to watch the match.
Cohen presented the stunt as part of a daily challenge, telling viewers: “Minhas ideias ficam mais loucas a cada dia, então não esqueça de seguir.” Some online viewers reportedly found the spectacle funny or admired its sheer audacity.
Others saw it as a failure of stadium etiquette. The divide is familiar in modern football: creators increasingly treat major fixtures as stages for viral moments, while supporters expect the focus to remain on the pitch. Both impulses can coexist, but only when the people nearby are not forced into someone else’s performance.
The controversy is unlikely to be remembered for the run itself. It will be remembered as another argument over what fans owe one another inside a stadium - and where the line lies between eccentric support and avoidable nuisance.
The next viral fan stunt may arrive at another major fixture, but the lesson from this episode is straightforward: in a packed stadium, attention is valuable, and not everyone has agreed to share it.