The report says Telemundo and Peacock accounted for 49% of the combined audience for the tournament’s opening 48 matches, despite Hispanic Americans making up about 20% of the US population.
The biggest comparisons include:
Those figures point to a contest in which viewers are choosing coverage based on more than comprehension.
Kieron Slattery, who does not speak Spanish, explained his preference plainly: “Pessoalmente, eu muitas vezes assisto à programação em espanhol para o futebol.”
That choice reflects the power of football’s broadcast language. Andrés Cantor’s extended “goooool”, the rising tempo of the commentary and the sense of shared celebration can communicate a decisive moment before every word is understood.
Telemundo’s lower entry price is also reportedly significant. Its basic Peacock plan is listed at US$10.99, compared with Fox One packages starting at US$19.99, making the Spanish-language option an appealing alternative for casual viewers.
The report portrays Fox One as personality-led and heavily branded, with Alexi Lalas prominent in its coverage and commercial interruptions during matches. Telemundo has leaned into continuity, including reportedly avoiding adverts during new three-minute hydration breaks.
Duro summed up that philosophy by saying: “Não vou ser a primeira pessoa a criar um jogo de futebol com quatro quartos nos Estados Unidos.”
The next question is whether Telemundo’s crossover audience lasts beyond the 2026 World Cup. If English-speaking viewers return for the commentary, rhythm and atmosphere, the tournament may have changed the US football broadcast landscape for good.