The reported volume is not linked to match use. It is a measure of Messi’s value as a personal connection and a global football symbol. Martínez reportedly said that, across two internationals, as many as 650 shirts were produced for people who wanted one.
That demand is amplified by Messi’s long-standing relationship with Adidas and his central role in Argentina’s modern success. The 2022 World Cup victory gave his international legacy its defining achievement, while his continued presence keeps the commercial spotlight on the national team.
Merchandise interest would not reach this scale without elite performances. The report credits Messi with eight goals and four assists in seven matches at the tournament, numbers that place him among its most influential players.
His age also adds weight to the story. At 39, every major international appearance carries the possibility of becoming part of his final chapter with Argentina. Reports have even suggested that he could receive the tournament’s top individual award regardless of the final result, although that claim remains unconfirmed.
The shirt figures therefore tell two stories at once: Messi remains a commercial phenomenon, but the demand is still powered by what he delivers in decisive matches.
With Argentina reportedly preparing to face Spain at the MetLife Stadium, the next storyline is whether Messi can add another defining performance to the collection. If he does, the queue for his shirt may become even longer - inside the Argentina camp and across the football world.