The logic is easy to follow. Everton have spent too many recent stretches looking short of pace, short of penetration and overly reliant on moments rather than sustained threat.
That matters for a side that has often needed more direct running behind defences and more unpredictability around the box.
Balogun has long looked like a forward built for space. His game appears to suit quick breaks, early passes into channels and aggressive movement off the shoulder.
For Everton, that profile is attractive. It gives them something different to a more static focal point and could help turn territory into clearer chances.
Until anything is signed, caution is sensible. The report says Everton are advancing, but transfers can still turn on structure as much as headline fee.
If this one does progress, it will become one of the more interesting late-window moves to watch. The next step is simple: whether Everton can turn a strong bid into a completed deal before attention shifts to how quickly Balogun could be integrated into the side.