A cup final is one of the biggest stages in Scottish football. Using that stage for a participant rather than a former star gave the message extra weight.
That matters because visibility is often the hardest thing for community projects to win. A walk-out at Hampden cuts through in a way a leaflet or press release never can.
The report says Football Memories Scotland is run by the Scottish Football Museum in partnership with Alzheimer Scotland. Its method is simple and smart: use football photographs, stories and memorabilia to spark conversation.
That is not nostalgia for its own sake. It is football being used as a social tool.
The update also says long-term backing from Specsavers has helped expand the programme. That is important. Community work tends to matter most when support is sustained, local and practical rather than symbolic.
Scottish football will soon move on to the next final, the next rivalry and the next debate. But this is a storyline worth keeping in view: whether the exposure at Hampden brings more support, more groups and more recognition for a project using the game to fight isolation where it hurts most.