Reports say FairSquare is preparing a Reboot Fifa campaign designed to build backing for an ethics complaint against Infantino after the tournament. That would make this less a one-off protest and more an attempt to keep governance reform on the agenda when the noise of the World Cup fades.
At the heart of the reported complaint is article 15 of ’s ethics code, which requires officials to “remain politically neutral”. That matters because the argument is no longer just about optics. It is about whether critics can frame ’s recent conduct as a standards issue inside its own rulebook.
This campaign appears to tap into a mood that has been building for years, especially since Qatar 2022.
FairSquare director Nick McGeehan reportedly argued that anger over “exorbitant World Cup ticket prices” and other issues should be redirected into political pressure. That is the key shift: outrage is common in football, but organised follow-through is much rarer.
The presence of support from figures such as Lise Klaveness gives the effort more weight than a social-media flare-up. Klaveness said there had already been “some political reactions”, which hints at a debate may not be able to brush aside easily.
The next test will come after the World Cup, when attention usually moves on. If reform voices keep pushing once the trophy is lifted, the next big football storyline may not be on the pitch at all.