The new show is set to begin on 8 June and pairs Morgan with John Terry and Simon Jordan, two figures unlikely to tiptoe through a tournament. The branding alone tells you the tone.
Morgan played down the idea of a serious attack, saying he would be "very, very hard" pressed to believe Neville would not "have had a little chuckle".
This is not a fresh feud pulled from nowhere. Morgan and Lineker have sparred publicly often enough for any overlap between football and broadcasting to carry extra charge. Club loyalties, big opinions and long-running disagreements over modern football culture all feed into it.
Morgan also struck a more conciliatory note. He said he has "a lot of respect" for what the rival team are doing and argued podcasting is "the future". That feels important. Beneath the theatre, there is a real commercial truth: football talk has fragmented, and big personalities are chasing audiences that want instant reaction, banter and tribal energy.
That is why this looks less like a serious media war and more like the modern football ecosystem doing what it does best - turning personality into programming. Morgan even floated the idea of a "High Noon" meeting with Neville in Times Square, which tells you everything about the mood: part rivalry, part performance.
The next thing to watch is simple: once the tournament starts, can World Cup Uncensored turn launch-week noise into must-listen momentum, or will the established football podcast names keep their grip on the audience?