The expanded tournament is expected to feel different from past editions.
That scale changes viewing habits. Not every supporter wants a once-a-week trip. Many want a reliable local screen, familiar staff and a crowd that builds as the tournament moves from the group stage into the knockout rounds.
The report says screen count could be a major selling point in the area.
That does not guarantee a full World Cup atmosphere every day, but it gives local fans options. In a tournament this long, flexibility often matters as much as branding.
One detail stands out. The report says Carolina Ale House plans a fan competition linked to Spain vs Saudi Arabia on 21 June, with a QR-code entry during games and a VIP trip prize attached. That is a smart hook: it turns casual footfall into repeat visits and gives one specific fixture extra weight locally.
As the tournament gets closer, the next storyline to watch is simple: which venues lean in hardest once kick-off times are locked and fan demand starts to build.