The 2026 World Cup, co-hosted by the United States, Mexico and Canada, should give MLS its largest global stage yet. But a summer surge in casual interest will have limited value if supporters do not remain engaged once the tournament ends.
The report says Garber wants the league to become more relevant in the global football market, rather than simply benefit from hosting matches. That makes the post-World Cup period the real test: stronger attendances, wider audiences and greater interest in MLS clubs would matter more than a short-lived ratings spike.
MLS has more infrastructure than it did when the United States secured hosting rights. The report says the league has added seven teams and nine stadiums since then, while roster rules have been adjusted to encourage greater investment in younger players.
Those changes give the league a broader platform for sustained growth. The partnership with Apple also places every match inside a global digital distribution network, while Lionel Messi’s arrival at Inter Miami has lifted MLS visibility far beyond its established fan base.
Messi may be the headline act, but the league’s long-term credibility cannot depend on one player.
The report says MLS is trying to present itself as a destination for players in their prime, not only established stars approaching the end of their careers. A reported interest in Mohamed Salah fits that ambition, although any pursuit remains unconfirmed.
That distinction matters. The World Cup can attract attention, but quality recruitment, competitive matches and stronger local support will determine whether that attention becomes habit.
The next storyline will begin after the final whistle in 2026, when MLS must prove its expanded footprint and global audience can survive without the tournament’s spotlight.