The significance lies in the player involved. Hakimi is one of Morocco’s most recognisable footballers, and his social media activity reaches an audience already invested in the national team and the World Cup.
A player using a song can do more than generate a passing trend. It gives the track a football context, particularly when the post links it to Morocco and the tournament. The song is no longer confined to IShowSpeed’s creator audience; it is being associated with an established international player.
That does not confirm a formal partnership between Hakimi and IShowSpeed. It does, however, show how quickly football culture can move through player-led content.
The 2026 World Cup is still ahead, but its cultural build-up is already taking shape across social media. Music, creators, player personalities and national-team identity now form part of the tournament conversation long before the opening match.
Hakimi’s post fits that trend. The report says a circulated screenshot showed the song attached to his TikTok, while a separate image linked him with IShowSpeed at a stadium. Together, those details reinforce an existing connection between the defender and the content creator.
Morocco’s rise as a major football force has given its players a stronger global platform. Hakimi sits at the centre of that visibility, combining elite club status with a prominent role for the national side.
The next test will be whether “Champions” appears repeatedly in World Cup-related content from players, supporters or teams. If more football figures adopt the track, Hakimi’s post may look less like an isolated social moment and more like an early marker of the tournament’s digital soundtrack.