The planned programme reportedly goes well beyond a traditional opening ceremony. Performances from Katy Perry, Future, Anitta, LISA, Rema and Tyla are expected to create a concert-style atmosphere before kick-off.
That mix reflects how major tournaments now compete for attention beyond the pitch. Music, celebrity appearances and national-team identity are being packaged into one live event, giving organisers more ways to reach casual viewers and supporters arriving early.
Sudeikis’ involvement carries extra meaning because his fictional manager has become one of football’s most recognisable television figures. The report says the actor previously connected with the United States squad through messages written in character before the last World Cup.
His presence also keeps the series in the conversation ahead of its reported fourth season. The next chapter is expected to send Ted Lasso into a new challenge, coaching a women’s second-division team rather than continuing solely with AFC Richmond.
The report also says Sudeikis will remain visible throughout the tournament through advertising campaigns. He is reportedly appearing alongside figures including Kim Kardashian, Travis Scott, Channing Tatum, LeBron James, Erling Haaland, Cristiano Ronaldo and Lamine Yamal.
The immediate storyline, however, will shift quickly from entertainment to football. Once the welcome ceremony ends, attention turns to whether the United States can make its home tournament opener match the scale of the occasion.