Ramsay reportedly described football’s growth as having “exploded” over the past 15 years. Beckham’s move to Major League Soccer gave the competition a global figure who could attract attention beyond traditional football audiences.
His role in the Inter Miami ownership group has extended that influence. The club has become one of the most recognisable brands in North American football, combining celebrity appeal with a clear sporting identity. Beckham’s contribution is not simply about appearances or headlines; it is also about making the league feel connected to the global game.
Lionel Messi’s arrival at Inter Miami created another major turning point. Ramsay reportedly said interest had gone “through the roof” since the Argentina forward joined the club.
Messi has delivered a level of global attention that few players could match, while also giving casual American sports fans a reason to follow MLS regularly. His presence has strengthened Inter Miami’s profile and reinforced the idea that the league can host football’s biggest names without being treated as an afterthought.
Ramsay reportedly described the tournament as “front and centre” and rejected suggestions that enthusiasm was weak. The World Cup will offer the clearest test yet of whether recent momentum can become a lasting cultural shift.
The challenge will be converting event-driven excitement into regular support for MLS, the men’s national team and grassroots football. Beckham helped open the door, while Messi has widened it. The next storyline is whether the World Cup can keep that door open long after the final whistle.