The report says Scottish entrepreneur Kevin Beresford has created metal signs, coasters and mugs featuring McGinn and his fan-given nickname, “BraveArse”. The products are reportedly selling well ahead of the tournament in the United States, Canada and Mexico.
Beresford, a Villa supporter based in Worcestershire, is said to have wanted a more distinctive way to mark Scotland’s return to the World Cup. Rather than another run of flags and standard souvenirs, he chose the nickname that reflects McGinn’s unmistakable approach to football.
The range also includes items featuring Susan Boyle, linking the midfielder to the wider Scottish pop-culture moment created by humorous Irn-Bru advertising and the “Made from Girders” campaign.
McGinn’s game has always been built on awkward brilliance. He uses his low centre of gravity and powerful frame to shield the ball, roll away from pressure and win duels that appear lost.
That style is not conventionally elegant, but it is highly effective. At Villa and for Scotland, McGinn has become a player who brings aggression, energy and emotional lift. The report says Beresford regards him as a talismanic figure for both club and country, a view shared by many supporters.
The nickname works because it turns an unusual physical trait into a badge of pride. McGinn has also treated the joke with characteristic good humour, acknowledging that his distinctive build has helped him reach the highest level.
For Scotland, the next chapter will be more serious: the World Cup campaign itself. If McGinn delivers his familiar blend of graft, ingenuity and provocation, “BraveArse” may become more than a novelty on a mug-it could become one of the tournament’s most memorable fan catchphrases.