The collective already screened England vs Croatia on June 17, after receiving what the report describes as a strong response to its Euro 2024 events. Another screening, England vs Ghana, is scheduled for June 23, with tickets available from £12.
The format is designed for supporters who want the atmosphere of a major tournament without the drinking culture often attached to football venues. The Scene’s events are open to the wider public, while maintaining a particular focus on bringing south Asian communities together.
The demand is not limited to committed football regulars. The report says previous events have attracted people who were not necessarily fans but wanted to share in a major national moment.
That broad appeal reflects a wider shift in how supporters consume sport. The report also cites a recent NHS figure suggesting that almost one in four adults in England does not drink alcohol. For those supporters, a screening that removes the pressure to buy or consume alcohol can make attending feel more accessible.
The Scene has also run quizzes and comedy nights, using entertainment as a route into community-building. Its football screenings extend that approach to the biggest shared sporting occasions.
The organisers are not presenting the events as a rejection of pubs or established football traditions. Instead, the aim appears to be adding another option for supporters who might otherwise watch at home.
That matters during a World Cup, when public screenings can shape the tournament’s social identity as much as the matches themselves. If the England vs Ghana event attracts another strong crowd, alcohol-free screenings could become a more visible part of future tournament planning.