The report says barber Washington Santos, 27, has created the style for about 30 customers since reviving it for this tournament. Most requests reportedly come from children and teenagers, with interest increasing around Brazil matches.
The numbers point to a local trend rather than proof of a nationwide craze. But that is precisely what makes the story distinctive: major football tournaments often turn ordinary spaces into places of national expression.
The “Hexa Cut” is more involved than a standard trim. Santos reportedly cuts the hair, bleaches it until the colours can stand out, then uses homemade stencils to shape the green background, yellow diamond and blue circle. Smaller details are finished by hand.
He first introduced the design during the 2022 World Cup, when videos of his work began circulating online. The barber has since expanded into other national flags, football club colours and more elaborate designs, but Brazil’s colours remain the clearest expression of the tournament moment.
Shirts, flags and painted streets have long been part of Brazil’s football identity. The haircut adds a more personal version of the same ritual. It is visible, temporary and tied directly to the next match.
A reported pace of five customers a week gives the trend a modest but steady scale. More importantly, it shows how supporters contribute to a campaign before players take the field - even if, as one customer put it, the footballers still have to do their part.
As Brazil’s World Cup journey continues, the next storyline is whether the “Hexa Cut” remains a local Resende tradition or becomes a wider symbol of the country’s latest title chase.