Lappen’s argument is simple: Vikings may have rowed on rivers and coastal waters, but their Atlantic journeys were made by sailing. He also objects to the song linked to the celebration, which includes the line “Vamos remar pelo Atlântico”.
The report says he considered the idea “estúpida” when the song was released and has maintained that position even as Norway’s World Cup campaign has gathered momentum. He reportedly would not take part in the ritual even if Norway went on to win the tournament.
That refusal places Lappen outside a tradition that has become closely associated with Norway’s support. Large groups of fans in red perform the synchronized movement to a drumbeat before shouting “ROW!” together, creating one of the tournament’s most distinctive scenes.
The celebration has also moved beyond the terraces. The report says Erling Haaland and Martin Ødegaard have gathered Norway’s players on the pitch to repeat the routine after matches. What began as a supporters’ chant now appears to be part of the team’s public identity.
Norway’s quarter-final against England offers the ritual another major stage. A victory would likely make the rowing celebration even more visible, while defeat would leave a colourful tournament memory - and Lappen’s historical objection - behind.
For now, the debate is a reminder that football traditions do not need to be perfectly accurate to become powerful. Norway’s fans and players have embraced the image; one supporter is determined to keep rowing against it.