Reports suggest West Ham United, Brighton, Derby County and Saudi club NEOM FC have all shown interest in the 28-year-old. The range of potential destinations gives Al Ahly leverage, particularly with interest coming from the Premier League, the Championship and the Saudi market.
NEOM are reportedly prepared to offer attractive wages, while English clubs can provide the exposure of a highly competitive domestic league. Celtic’s opportunity lies in presenting a clear sporting route rather than simply competing financially.
Ashour’s versatility is central to his appeal. He can operate as a central or attacking midfielder, has been used on the wing for Egypt and has occasionally filled in at right-back.
That flexibility would give Celtic more options across the middle of the pitch and provide cover in wider roles. His international experience also strengthens the profile of a player who could arrive with expectations beyond simply adding squad depth.
Celtic’s strongest argument is likely to be European football. As Scottish champions and regular title contenders, they can offer a route into the Champions League, a prospect Ashour is reportedly considering positively.
Al Ahly are said to be assessing the best offer, with £4 million presented as the asking price. Celtic may prefer to negotiate below that figure initially, but a multi-club race could reduce their room for manoeuvre.
The next few weeks are expected to be decisive. Celtic must determine whether Ashour is a priority signing and whether the Champions League project is strong enough to overcome rival financial packages.