Jones has released football songs for England before, but this one arrives with a particularly emotional backdrop. The update describes This Time We’ll Be Winning as his third England-supporting anthem, following earlier releases connected with major international tournaments.
Its message is straightforward: believe again, even after disappointment. That theme is familiar territory for football supporters, who often turn songs into rituals of optimism before a decisive match.
The report quotes Jones as saying the new track grew from the feeling that this could finally be England’s moment. That makes the song less about a guaranteed outcome and more about sharing the dream before the whistle blows.
Jones also spoke about the wider emotional pull of an England tournament run. “O país voltou a se unir, e é isso que o futebol faz quando está no seu melhor,” he said.
That sense of togetherness is central to the appeal of international football. Matchday songs give supporters a common voice, whether they are gathered in stadiums, watching in pubs or following the action with family and friends.
The song’s optimism reportedly has roots in past heartbreak, including England’s penalty-shootout defeat by Italy at Euro 2020. For Jones, disappointment is part of the emotional material that makes football so powerful.
The next test comes against Argentina. If England progress, This Time We’ll Be Winning could quickly move from hopeful release to genuine celebration anthem. If not, it will still stand as a soundtrack to a nation daring to dream again.