The operation was intelligence-led and carried out with Police Scotland, while linked action involved the National Trading Standards Intellectual Property team in Newport.
The timing reflects the commercial power of a major tournament. Scotland merchandise has reportedly been in strong demand, but supporters faced frustration when the official salmon away shirt sold out at retailers. Genuine versions were priced at about £75, while fake shirts were reportedly offered online for as little as £11.
That gap creates an obvious temptation, particularly when fans want to represent their country immediately.
Ross warned that counterfeiters “undermine legitimate businesses” and can sell products without guarantees over how they were made or whether they meet basic safety standards.
The Scottish Football Association has also stressed that licensing and merchandising income helps support the game from grassroots clubs to senior international teams. Every fake shirt sold risks diverting money away from community facilities, charities and development programmes.
There are safety concerns, too. Trading standards officials warn that counterfeit clothing may bypass checks and could contain unsafe materials, harmful dyes or highly flammable fabrics.
The seized shirts are being held in a secure warehouse and are expected to be recycled once brand holders confirm they are counterfeit. Officials will now focus on identifying the supply routes behind the operation and determining whether organised networks are involved.
For supporters, the message is straightforward: tournament fever should not come at the expense of safety, legitimate businesses or grassroots football. With demand likely to remain high throughout the World Cup, official stock levels and the fight against counterfeit sellers will be the next story to watch.