The pair’s routine reportedly became an attraction of its own. Pedestrians stopped to watch, some pulled up chairs, and the cube became another place to experience the tournament.
That matters because football viewing is no longer confined to living rooms, pubs or stadium turnstiles. Fans now consume matches through clips, livestreams, reactions and behind-the-scenes content. Akoto and Franklin appear to have occupied the space between broadcaster, supporter and social-media creator.
“Esse conteúdo de bastidores é a forma como as pessoas estão consumindo esporte”, Akoto reportedly said - a view reflected in the duo’s match commentary and online updates.
The report says Franklin left his Los Angeles routine behind, while Akoto stepped away from a cooking job in Florida. Each is expected to receive US$50,000 for the tournament, turning an ordinary fan’s obsession into a temporary profession.
Franklin reportedly captured the contrast sharply: “Meu pai trabalha limpando vazamentos de óleo. Eu fico aqui com meu amigo Kevin, assisto a todos esses jogos e ainda posso sair para interagir com os torcedores.”
Their assignment ends when the final whistle sounds. But the bigger question will continue beyond Spain v Argentina: if future World Cups expand further, will fans still watch every match - and will football find an even more theatrical way to make that endurance visible?