The biggest overall increase reportedly belonged to “Dai Dai”, the official anthem by Shakira and Burna Boy.
The numbers give the performance a clear commercial impact. Bieber’s track more than doubled, while Madonna’s and BTS’ songs gained significant short-term momentum from the global audience around the final.
The more important finding is where the growth did not appear. The report says the increase was largely limited to the songs performed on the field, rather than spreading across each artist’s broader body of work.
That distinction matters. A major football event can create an immediate listening spike through television exposure, social media clips and post-match searches. However, a single performance does not automatically trigger a wider revival for an established artist. The streaming response depends heavily on which track is placed in front of the audience and how strongly it connects in the moment.
The figures capture an immediate post-final reaction, not necessarily a permanent change in listening habits. The key question will be whether “Dai Dai”, “Everything Hallelujah”, “Music” and “Dynamite” retain elevated audiences after the World Cup spotlight fades.
The next few weeks will reveal whether the final created enduring hits or simply delivered a powerful, highly concentrated streaming surge.