The World Cup has shown how major tournaments can thrive beyond the stadium. Watch parties, public screenings and community festivals allow supporters to share the occasion even when they are hundreds of miles from the action.
Utah’s organisers are reportedly considering a similar approach for the Olympics. Communities away from the main competition venues could host events, welcome visiting supporters and build their own connection with the Games.
That wider focus is reflected in the branding, which places Utah rather than only Salt Lake City at the centre of the project. It is a significant distinction: the Olympics would be presented as a statewide occasion, not simply a local sporting showcase.
Fraser Bullock has reportedly discussed expanding the old “One School, One Country” concept used around the 2002 Winter Olympics. Under a broader version, entire Utah communities could adopt competing nations, learn about their cultures and support their athletes.
That could give the Games a more personal identity. Football tournaments naturally create those connections through national colours, songs and shared rituals. Winter sports can achieve something similar when local communities are given a clear role.
Ticketing will be another test. Bullock has described the proposed approach as a “barbell” model, with affordable entry points alongside premium hospitality packages. The details remain undecided, but the principle is clear: a world-class event must not feel reserved for corporate guests.
The next storyline will be whether these ideas become concrete programmes. As ticketing, watch parties and community partnerships take shape, Utah 2034 will be judged on whether its Olympic promise reaches far beyond the venues.