A preliminary report says nearly 410,000 fans from more than 190 countries visited Philadelphia for its six matches. Hotel revenue rose 50.3% on game dates compared with the same days in 2025, but occupancy increased by only about 3%. Higher room rates, rather than a large rise in filled rooms, appear to have driven much of the gain.
Short-term rentals also earned more: reported revenue reached $38.3 million, up 25% year on year. But higher prices accounted for $7.5 million of the $7.8 million increase. Occupancy reportedly fell in 12 of the 16 host cities, including Philadelphia, as accommodation supply outpaced demand.
Transport and tourism saw measurable bumps. International arrivals at Philadelphia’s airport rose 8.3% in June, while SEPTA’s increases were described as manageable. On June 19, when Brazil played Haiti, the Broad Street Line recorded its second-highest event ridership, according to the preliminary account.
The consumer picture was uneven. The Fan Festival drew 575,304 visitors, and Reading Terminal Market’s June foot traffic rose 13% year on year, with more than 30,000 customers on June 19. Restaurant bookings increased on four of the six match dates, but fell 44% on June 14.
A final impact assessment is still pending. For Philadelphia, the next test is whether future major events can spread spending more evenly across local businesses-and turn short-lived crowds into repeat visits.