There is an obvious pull to this one.
That matters. Football songs rarely win because they are polished; they win because they are easy to bellow, easy to claim and easy to attach to a moment. Choose Life appears to be aiming right at that sweet spot.
This is not a one-song contest. Reports suggest several artists are trying to catch the mood before the tournament, from Sandi Thom to Nathan Evans, Saint PHNX and Belle and Sebastian.
That breadth says plenty about where Scotland are right now. A World Cup return tends to pull football out of the stadium and into pubs, playlists and city streets. The anthem race becomes a reflection of national mood: part nostalgia, part swagger, part communal release.
There is also history here. Scotland have long treated tournament songs as part of the occasion, whether they have aged gracefully or not.
That is the key point in every anthem debate. No committee decides it. No marketing plan guarantees it. The winning song is the one supporters adopt on coaches, in fan zones and outside the ground when tension kicks in.
So even if Choose Life has early buzz, it still has to survive the only test that counts: being sung back by the crowd. With Haiti waiting on 14 June 2026, the next storyline is simple - which tune the Tartan Army carry with them when the World Cup finally starts.