The report says the interval could stretch beyond the usual 15 minutes to allow performers and staging to move on and off the pitch. That would be a significant shift in the feel of a final.
That is the commercial opportunity for . The risk is competitive: players and coaches are creatures of routine, and big matches often turn on concentration, tempo and recovery.
If Shakira does headline the show, it would continue a long-running association between the singer and major football moments. Reports also say her new tournament track has been positioned as the official song, which fits the broader strategy around major events now: build one cultural package, not just one match.
This is no longer only about the finalists. It is about audience reach, social clips, streaming traction and crossover appeal.
The official song video reportedly features Harry Kane, Lionel Messi, Erling Haaland and Kylian Mbappe. Even that detail feels telling. appears keen to place the game’s biggest names inside the tournament’s entertainment campaign, linking football celebrity with pop spectacle before a ball is kicked in the final.
The next thing to watch is whether confirms the shape of the interval and performance plan. If it does, the build-up to 19 July may become as much about the half-time show as the football itself.