The campaign uses familiar football imagery, including a black-and-white ball pattern stretched across a condom, to make its message visible in busy urban spaces. The report says the adverts direct audiences to useacondom.com and frame sexual-health awareness as part of the preparations for a tournament expected to attract international visitors.
That connection matters. Major tournaments bring concentrated crowds, nightlife and travel, making public-health messaging more relevant than ever. A football-themed campaign can reach audiences who may not engage with traditional health communications.
The reported rollout covers:
The organisation also says it provides free condoms and HIV and STI testing through health centres and related facilities. However, no impact figures have been released, so the campaign’s effect on behaviour or public-health outcomes remains unconfirmed.
The campaign underlines how tournament organisers, host cities and community groups can use the World Cup platform for more than match promotion. With the 2026 event spread across North America, its influence will extend into transport networks, city centres, fan zones and local businesses.
The next test will be visibility and follow-through. As preparations intensify, attention will turn to whether this message remains prominent through the tournament and whether other host-city initiatives pair football excitement with practical support for visiting and local communities.