For modern football supporters, spoilers are everywhere. Social media alerts, video thumbnails, search results and group chats can reveal a score before a highlights package has even started.
That makes a delayed viewing experience surprisingly difficult to protect. A fan might avoid television coverage and stay away from social media, only to see the result in a headline while searching for the match.
The report says the website lists World Cup fixtures and directs users towards highlight packages without result-revealing titles. It is a simple idea, but one aimed at a growing frustration.
North American kick-off times will force European supporters to make different choices. Some will stay up for the biggest games, particularly when their own country is playing. Others will accept that live coverage is unrealistic and build a morning routine around spoiler-free highlights.
That could change the way fans experience the tournament. Live football remains the ideal, but carefully presented catch-up coverage offers something valuable: control. Supporters can decide when the match enters their day rather than allowing an algorithm or notification to make that decision for them.
Sam has reportedly said the project will continue to be developed throughout the tournament, with accessibility at its centre.
The idea will face its biggest challenge when the competition reaches the knockout stages and every match carries greater emotional weight. Missing a group game is frustrating; missing a decisive fixture and then having the result spoiled can be even worse.
As the World Cup approaches, spoiler-free highlights may become more than a handy website feature. They could be part of the way European fans adapt to a tournament played on North American time.