The shift indoors does not mean fans will spend less. Take-home food and drink purchases are forecast to rise by 6%, while 82% of customers are expected to order pizza or burgers before kick-off.
That creates a direct challenge for hospitality venues. Bars may lose footfall but still benefit from larger group bookings when supporters do go out. The report says matchday takings could rise by 25% to 30% if kick-off times are favourable, with average spending potentially reaching €13 to €18 per person.
Spain’s group-stage schedule is expected to feature matches against Cape Verde, Saudi Arabia and Uruguay. The first two are listed for 19:00 local time in Houston, while the Uruguay fixture is scheduled for 18:00 in Guadalajara on 27 June.
Those timings could produce different results across Spain. One Madrid operator reportedly expects limited demand for the opening match, with heat and changing post-pandemic habits encouraging supporters to gather at home. On the Galician coast, another venue is preparing for stronger business and may open for overnight matches.
Hospitality plans are becoming more flexible. Some venues are holding extra staff, while others are replacing specialist menus with faster options such as sandwiches, nachos, burgers and empanadas.
The report says promotional activity is also being prepared, including decorations, face paints, prizes and Spain-themed giveaways. That approach could become more valuable if La Roja advances, when knockout-stage tension traditionally drives larger communal gatherings.
Spain’s opener against Cape Verde will provide the first test of whether home viewing dominates or bars can reclaim the occasion. The bigger storyline will come later: whether a deep tournament run turns private watch parties into a nationwide hospitality boom.