The report says some retailers were taking around 100,000 yuan a day, roughly four times their usual revenue. Younger fans have reportedly been stopping after work to study odds boards and build selections across the evening’s fixtures.
That reported fourfold increase points to a market driven by constant match-by-match activity rather than interest in only the headline games. Available options include win-draw-loss markets, handicaps, correct scores and total goals, giving bettors several routes to chase larger payouts.
Cash prizes are reportedly capable of reaching 5 million yuan, adding to demand as the tournament moves through its later stages.
The tournament’s unexpected results have become a central part of the betting story. The report identifies the Cabo Verde draw with Spain as one result that damaged many tickets, while Ghana’s reported victory over Panama also caught out bettors expecting a more predictable outcome.
Those results are particularly costly for customers combining several matches. One missed selection can wipe out an otherwise successful ticket, especially when bettors are chasing higher odds through multi-game combinations.
Late goals have added another layer of risk, with the report saying Ghana’s result was secured by a late strike from Caleb Yirenkyi.
The next round of fixtures will show whether reported turnover remains at World Cup levels or falls as the most active betting window closes. For China’s football lottery market, the key storyline will be whether continued underdog results keep attracting customers-or finally push bettors towards more cautious selections.