The report says the footage, filmed in the United States, shows a man using a gun-shaped lighter before the cannabis piece is passed around a gathering. The clip has reportedly spread quickly online, blending football humour with the culture surrounding legal cannabis in parts of North America.
It is the kind of image built for viral attention: the sport’s most recognisable symbol turned into a prop, with fans treating the moment as an elaborate joke rather than a football celebration.
The episode echoes a recent dispute involving Cosmic Charlies, a Toronto shop whose World Cup-trophy-shaped bongs reportedly drew ’s attention. The governing body is said to have sent an extrajudicial notice asking the business to stop selling the products.
Kady, the shop’s co-owner, appeared ready to embrace the confrontation. “Vou emoldurá-la. Cem por cento,” he said, explaining that he planned to frame the notice.
has long protected the commercial identity of its competitions, and the World Cup trophy is among football’s most valuable visual symbols. The viral video, however, appears to be a fan-made stunt rather than a commercial product campaign.
The legal and cultural questions are separate. Cannabis rules vary across the United States, Canada and Mexico, while ’s concerns centre on the unauthorised use of tournament imagery. A clip circulating online does not necessarily mean further action will follow.
The next storyline to watch is whether the video fades as a passing tournament joke or prompts to take a harder public stance on trophy-shaped cannabis products and fan-created replicas.