The report says the World Cup was a major force behind a sharp jump in betting volume and customer interest.
That matters because football’s reach is different. The tournament does not just attract existing bettors; it appears to pull in casual fans, first-time users and lapsed customers. The report also says Spanish-language engagement was a major growth area, underlining how important multilingual coverage has become in the US football market.
The big caveat is simple: more activity did not automatically mean more profit. Reports suggest bettors won a higher-than-expected share of wagers, while DraftKings also increased spending to chase demand.
Robbins reportedly said the company had boosted acquisition investment and built what he described as a “super app” before the tournament. That points to a familiar World Cup lesson: football can deliver scale quickly, but operators still need margins, retention and efficient marketing to turn a traffic spike into something more durable.
The strongest takeaway is not the loss itself, but the scale of the response around football. The report says betting tied to the tournament ran far ahead of the previous World Cup, and activity reportedly stayed strong after the final. Robbins added, “We expect to build on this momentum as we improve our offerings.”
The next test is obvious: whether that World Cup bounce carries into the new club season and then into the NFL push. For football, the wider business message is already clear - when the global game moves, the market moves with it.