The central problem is fragmented broadcast rights. Exclusive deals may increase the value of competitions, but the bill is ultimately passed to viewers through larger packages and overlapping services.
A recent report says sport management professor Michael Naraine described that as a defining tension of modern broadcasting: greater competition for rights drives up prices, while fans are left to assemble their own viewing bundle.
That model works for committed supporters with deep pockets. It is far less appealing to casual viewers, families and fans already deciding whether to renew season tickets or attend matches in person. Grewal’s experience reflects that wider squeeze, with the cost of European football reportedly contributing to reduced spending on local football as well.
Some supporters are reportedly splitting subscriptions with friends, despite terms that may restrict password sharing. Others are returning to an older football tradition: watching matches in a pub.
Supporters’ bars offer atmosphere, community and a single destination for major fixtures. But pub owners face their own costs, including commercial broadcast licences, while some customers may watch for hours without spending much. The match becomes a social event, but not always a profitable one.
The next major rights negotiations will show whether broadcasters recognise that fans are reaching a limit. Flexible bundles, clearer access and fewer overlapping subscriptions could rebuild engagement.
Until then, Canadian supporters will keep choosing between paying more, travelling farther or watching less. The next Champions League knockout tie or major league weekend may be judged not only by what happens on the pitch, but by how difficult it is to find the match at all.