The report says Justice For Myanmar learned of the deal after Mytel began advertising the tournament locally. The organisation alleges that the telecoms company provides financial and surveillance support to the military regime.
Mytel was launched in 2018 as a joint venture involving Myanmar’s military and Viettel, which is controlled by Vietnam’s military, the report says. It also says the company has faced sanctions from the United States over alleged surveillance activity and support for the regime.
Those accusations have made the World Cup rights more than a routine broadcasting arrangement. In a country where football attracts major interest, the deal could offer Mytel valuable visibility while giving a reputational problem far beyond the pitch.
The report says neither nor Mytel immediately responded to requests for comment. That silence leaves the central issue unresolved: what checks were applied before the rights were awarded, and how does assess commercial partners linked to alleged abuses?
has long presented football as a global force for inclusion. Keeping the agreement could invite criticism that commercial reach has been placed ahead of human-rights concerns. Removing it, however, would be a significant step and could disrupt plans for supporters in Myanmar.
The immediate storyline is whether addresses the allegations publicly or allows the deal to continue without explanation. Justice For Myanmar’s demand ensures that every Mytel World Cup advertisement is likely to attract renewed scrutiny.
As the tournament moves forward, the next test will be ’s response-and whether it treats the broadcast rights as a business arrangement or a question of institutional responsibility.